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Examples of how content works for businesses...
Many businesses have realized that content is a great way to turn web traffic into leads, but some of them took longer to get there than others. I spoke to a handful of companies, and they shared their successes and their challenges.
The sales team at LiveIntent, an ad-tech marketing company based out of New York City, had a problem. On sales pitches, they noticed that prospects were consistently glazed over in boredom. Why? Because of esoteric ad-tech terms like header bidding, IAB L.E.A.N., and walled gardens.
When my business partner and I teach content marketing classes at General Assembly and at Wix Workspace, the profiles of our students are wide-ranging: a marketer who works with a small team at a company; a writer or editor looking to learn new tricks; an owner of a bootstrapping startup; people from non-profits; and publishing execs.
"Mr. Finn worked on several projects for me at WSJ. Custom Studios. Whether writing, editing or running a project from start to finish, they are good collaborators and happy to do what it takes..."
- Gabrielle Garofalo, Exec Director, Experiential & Special Projects | Courageous@CNN
